Every vertical gets its own funnel, its own filters, its own language.
A mortgage applicant and an off-plan investor share almost nothing — not the objection, not the buying window, not the questions that separate a good enquiry from a wasted call. So we build each vertical from scratch and keep the schema in a document your sales team signs off.
| Vertical | Core markets | Indicative CPL | Exclusivity | Typical volume |
|---|---|---|---|---|
| Real estate developers | UAE · KSA · QAT | $28–$95 | Available | High |
| Real estate brokerages | UAE | $22–$60 | By community | High |
| Financial brokerages | UAE · KSA · Global | $35–$120 | Available | Medium |
| Investment firms | UAE · KSA · UK | $60–$220 | Available | Low–Medium |
| Banks | UAE · KSA | $18–$70 | By product | High |
| Loans & mortgages | UAE · KSA | $26–$85 | Available | High |
| Accountants & audit | UAE | $24–$75 | By emirate | Medium |
| Company formation | UAE · KSA | $20–$65 | Available | High |
Ranges are placeholders for illustration. Real pricing depends on geo, exclusivity, qualification depth and committed volume.
Pick your industry
Each panel shows who we generate for, the filters that do the qualifying, and what arrives in your CRM.
Real estate developers
Launch campaigns, sustained absorption programmes and investor database building. We work to your release schedule: heavy volume around a launch weekend, steady qualified flow between them, and a separate creative track for the broker channel if you sell through agencies.
Filters that do the work
- Investment budget band
- Investment vs. end-use purpose
- Payment route: cash, plan or mortgage
- Purchase timeline
- Unit type and bedroom count
- Residency and location of buyer
Creative angles that travel
- Payment plan structure (60/40, post-handover)
- Rental yield and service charge maths
- Residency threshold relevance
- Handover timeline and construction proof
- Limited release and floorplan scarcity — only when true
Real estate brokerages
Brokerage economics live or die on agent time. A lead that is out of patch, out of budget or three years from buying does not just fail to convert — it costs an agent a morning. So brokerage funnels filter on community and readiness before anything else.
Buyer-side filters
- Target communities (multi-select)
- Budget band and financing route
- Viewing readiness — this week, this month, exploring
- Currently in the UAE or buying remotely
Seller / landlord filters
- Property type, community and size
- Ownership status and mortgage position
- Reason and timeline for selling
- Currently listed elsewhere
Financial brokerages
Regulated verticals need funnels that qualify for suitability, not just interest. Experience level, capital available and product understanding are asked early — partly because it protects the client, and largely because an unsuitable applicant is a compliance problem rather than a sales opportunity.
Suitability filters
- Prior experience with the product class
- Capital available to deploy
- Residency and eligible jurisdiction
- Timeframe and objective
Compliance handling
- Creative reviewed against your regulator's rules before launch
- No performance promises, no implied returns
- Risk disclosure carried through every step
- Consent and audit trail retained per record
- Geo blocking for restricted jurisdictions
Investment firms & wealth managers
Low volume, high value, and a completely different creative register. Nobody with two million dirhams to place responds to urgency tactics. These funnels are built to feel like the beginning of a professional relationship — informative pre-landers, a short and respectful question set, and an offer of a conversation rather than a brochure.
Qualification
- Investable asset band
- Current advisory relationship
- Objective: growth, income, preservation, succession
- Horizon and liquidity needs
- Preferred contact channel and time
Where they come from
Business press, financial titles, professional networks, CTV around business programming, and carefully targeted search. Volume is deliberately restrained — we would rather deliver forty genuine conversations a month than four hundred enquiries your partners will not call.
Banks, loans & mortgages
The highest-volume verticals we run, and the ones where pre-screening pays for itself fastest. An application that fails eligibility costs the bank processing time and costs the applicant a hard credit check they did not need. Asking three questions up front avoids both.
Mortgage funnel
- Property value band
- Down payment available
- Income band and salaried vs. self-employed
- Existing liabilities
- Residency status and purchase timeline
Cards, accounts & personal lending
- Salary band against product minimums
- Employer category where it affects eligibility
- Existing relationship with the bank
- Purpose and amount for personal finance
Accountants, audit & company formation
Business services buyers are researching, comparing and often price-anchored before they ever fill in a form. The funnel's job is to sort the founder who files next week from the person who is idly curious about a free zone — and to route each enquiry to the right service line before a consultant picks up the phone.
Company formation
- Mainland, free zone or offshore
- Business activity category
- Visa quota required
- Timeline to incorporate
- Banking and office needs
Accounting, VAT & audit
- Annual turnover band
- Service needed: bookkeeping, VAT, corporate tax, audit
- Current provider and switching trigger
- Filing deadline pressure
- Number of entities and employees
We take on new verticals — carefully
The methodology transfers to any considered purchase with a qualification step and a sales team at the end of it. What we will not do is take on a vertical we cannot build a proper funnel for.
Good fit
- Considered purchase with real qualification criteria
- A sales team that calls back quickly
- Deal value that supports a meaningful cost per lead
- Willingness to share outcome data
Adjacent verticals we run
- Insurance and health cover
- Private education and universities
- Legal and immigration advisory
- High-value medical and aesthetics
Poor fit
- Impulse purchases with no qualification step
- Products where nobody calls the lead back
- Offers that need claims we cannot substantiate
- Anything requiring misleading creative to work
Tell us what a good lead looks like to you
We will write the qualification schema, show you the funnel shape and quote a cost per lead you can plan against.